SERVICE
Tourism Consulting & Marketing
At Alfombra Roja Travel, we specialize in transforming destinations, hotels, and tourism products into irresistible experiences for demanding, conscious, and global travelers. We accompany our clients from strategy to action, offering personalized solutions to position themselves successfully in international markets, with a sustainable, creative, and culturally respectful approach.
Destination & Brand Positioning
We understand that each destination has a unique story worth telling in an authentic and memorable way. We work alongside tourism authorities, promotion offices, and local governments to design country or destination branding strategies that reflect each place’s identity, values, and strengths. Our expertise includes:
- Brand audits and international perception analysis.
- Development of narrative and storytelling tailored to target audiences.
- Design of integrated promotional campaigns (digital and in-person).
- Creation of innovative and elegant promotional materials.
- Organization of press trips, influencer visits, and familiarization (fam) trips to consolidate desired positioning.
We help turn a destination into an aspirational experience, connecting with niches such as cultural, gastronomic, nature, wellness, or MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
Strategies for Sustainable Hotels
Today’s traveler seeks much more than a room: they seek purpose, authenticity, and commitment to the environment. At Alfombra Roja Travel, we collaborate with boutique hotels, eco-resorts, and responsible accommodations to help them differentiate and stand out in the right markets. Our services include:
- Sustainability diagnosis and storytelling aligned with the UN SDGs.
- Marketing strategies to attract responsible and premium travelers.
- Identification of markets and international distribution channels.
- Development of personalized experiences with added value.
- Training in conscious hospitality and communication with international clients.
We turn every stay into a coherent, attractive narrative with a positive impact.
Tourism Product Development
- Design of thematic routes and immersive experiences.
- Creation of proposals for premium and sustainable segments.
- Advisory services for tour operators, DMCs, and local cooperatives.
- Design of packages for international fairs and hosted buyer programs.
- Collaboration with local producers, chefs, artists, and cultural experts.
The result is an integrated proposal that not only attracts visitors but also generates value for all actors in the tourism ecosystem.