SERVICE
Hosted Buyer Programs
At Alfombra Roja Travel, we design and manage hosted buyer programmes specialized in tourism for international trade fairs, B2B meetings, and industry events. Our goal is to enable high-value connections between destinations, hotels, DMCs, and tour operators and carefully selected international professionals who are looking for new products and destinations to feature in their portfolios.
Design & Execution at Tourism Trade Shows
We have extensive experience in creating hosted buyer programs tailored to tourism fairs and events, both in Europe and emerging markets. We manage the entire process, from conceptualization to execution, guaranteeing a smooth and highly professional experience:
- Strategic design of the program, adapted to the event’s profile.
- Selection of international buyers interested in new sustainable, premium, or specialized experiences.
- B2B agendas with pre-arranged meetings.
- Integration of inspiring activities: destination presentations, technical visits, networking dinners, and cultural routes.
We turn every event into an effective platform for generating long-lasting business relationships.
Selection of Industry Buyers
We have a consolidated network of international tourism buyers: operators, specialized agencies, tour operators, and custom travel designers, all interested in discovering new destinations, distinctive accommodations, and authentic experiences. Our process includes:
- Segmentation and targeting according to the event’s focus: luxury, sustainable, MICE, culture, nature, etc.
- Invitation and validation of profiles with real purchasing potential.
- Coordination with professional associations and international travel networks.
- Personalized management and multilingual communication.
We ensure every meeting is relevant, qualified, and offers opportunities for collaboration in the short and medium term.
Logistical Coordination & Follow-up
We know that a well-organized experience leaves a lasting impression. That’s why we offer comprehensive, attentive management for all participants in the program:
- Management of flights, accommodation, transfers, and ongoing support.
- Personalized attention before, during, and after the event.
- On-site coordination and multilingual support.
- Post-event follow-up: satisfaction surveys, results analysis, and advice for continuing negotiations.
With Alfombra Roja Travel, hosted buyer programs become a key tool for positioning destinations and tourism products in the international market.